Enhancing Data Tracking for Automotive Dealers

Our client is an industry leader in software, marketing, and data science, renowned for leveraging advanced technology to drive results in the automotive vertical.

Case study | Technology |
1 Min Read

Challenges

Limited Insights from Google Analytics ,limiting the understanding of how vehicles were viewed.

Vehicle impressions across multiple pages and areas, making it difficult to aggregate and analyze data.

Associating vehicle impressions without a tracking system.

Implementation

Utilized backbone.js for building a dynamic and responsive admin web portal, allowing developers to interact with and monitor the system efficiently.

Designed a .NET-based backend system to handle the ingestion and processing of large volumes of impression data.

Stored data in a structured format to facilitate easy retrieval and analysis.

To ensure accuracy & reliability, Included features for testing and validating the scripts.

Results

Improved the accuracy of vehicle impression tracking by over 90%, providing a holistic view of VIN views across the website.

Reduced the time required for developers to implement and monitor tracking scripts by 60%, thanks to the intuitive admin portal.

Increased the overall website engagement and conversion rates by leveraging detailed VIN-level data for targeted marketing efforts.

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