Accelerating Growth for a Firearms Innovator with SEO, SMO & Content Marketing

Our client, a top firearms manufacturer, doubled their digital growth in six months through our integrated SEO, SMO, and content marketing strategy.

Challenges

Limited online visibility despite a cutting-edge product line.

High cart abandonment rates impacted revenue recovery.

Content lacked engagement, resulting in underperforming sessions.

Conversion-focused performance marketing was minimal or absent.

Implementation

Conducted an in-depth SEO audit and optimized on-page and technical SEO elements.

Created a content strategy aligned with user intent and high-performing keywords.

Enhanced product and category pages with persuasive, search-friendly copy.

Boosted social presence with SMO campaigns and integrated content promotions.

- Implemented an advanced cart recovery system to reclaim lost sales.

- - Tracked user behavior via a GA-based dashboard for real-time optimizations.

Results

Consistently attracted 12,000+ monthly visitors, doubling traffic within six months.

Achieved record sales of $73,920.15, directly attributed to organic and content-driven traffic.

CTR soared from 5.50% to 10.9%, reflecting highly compelling content and ad copy.

Average engagement per session increased from 2m 37s to 3m 14s, indicating deeper user interaction.

$48,270.08 recovered through effective abandoned cart strategies.

Recovered a peak of 77 orders/month, setting a new benchmark in conversion recovery.

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