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Entertainment News with a Flagship Mobile App

Our Client, is a Flagship entertainment news channel and popular cable network based out of United States that primarily focuses on pop culture, celebrity-focused reality shows, and movies.

Challenges

  • Ensuring, high-quality streaming and quick load times on platforms
  • Creating a, personalized experience that adapts to individual preferences.
  • Balancing ad-supported content and premium, subscription
  • Maintaining consistency (functionality & ux) across platforms

Implementation

  • Built the app natively for iOS and Android and leveraged platform-specific capabilities
  • Implemented adaptive bitrate streaming (HLS – iOS & DASH – Android) ensured high-quality video playback
  • Utilizing analytics to understand user preferences, enabling personalized content recommendations
  • Integrating a flexible monetization system to support ads and subscriptions

Results

  • New mobile installs grew +8% MoM and +127% YoY
  • Loyalty among the mobile app users increased by +6% MoM and +33% YoY
  • Unique Newsletter subscribers nearly doubled, with 8,029 new subscribers
  • Unique page views were up +8%
  • App push opens were up +13% MoM

Tech Stack

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