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Jewelry Retailer
Client is a leading jewelry brand with 550 retail stores and engage in e-commerce through their website
Challenges
Inefficient ERP and Point of Sale (POS) systems
B2C applications were performing sluggishly, affecting the revenues
Drop in CTRs, engagement and conversion
Solutioning
Built a platform to bring financials, ecommerce, point-of-sale, sales, returns, POS, and email marketing on a unified cloud suite
Implemented state-of-the-art CPQ engine and integrated with ERP to fetch pricing and availability. Catalog reordering for customer preference and catalog bundling for quote-cash process.
Implemented 3rd party services for increased engagement, conversion & reduced cart abandonment
Designed & delivered the central APIs that connected the mobile web and native apps
Outcomes
- Enabled performance monitoring to allow data driven decisions with a 360 view of sales, inventory, marketing & procurement
- Increased CTR and engagement by 37%. Increased online order value by 31%. Single-page bounce rate dropped by 25%.
Provided the ability to analyze
data to quickly identify business trends for product assessment and positioning
A unified platform enabled consolidation of the business process and significantly reduced manual data processing
