Online Discount Retailer : Inventory and Sales Management

Client is an online retailer with $1.5B in revenues that sells excess inventory of consumer products at discounted prices.

Case study | eCommerce |
1 Min Read

Challenges

Lacked visibility into sales effectiveness & inventory levels

B2C applications were performing sluggishly, affecting the revenues

Reduced engagement and conversion levels; increased cart abandonment & processing time

Solutioning

Performed an initial assessment of the as-is process, platform capabilities, data and growth patterns

Worked with the core teams to archive the Inventory and inventory transactions data by building custom business rules for data management

Identified and implemented 3rd party services for increased engagement, conversion & reduced cart abandonment

Designed & delivered the central APIs that connected the mobile web and native apps

Outcomes

Provided real time insights of
sales, marketing, inventory & procurement with pre-built reports & custom dashboards

Usage of data techniques and redesigning the APIs for web & mobile reduced the system down-time

Decreased cart abandonment from 25% to 10% by integrating 3rd party services for personalization, recommendation & SEO

Increased Marketing ROI by providing KPI-based assessment of the marketing campaigns and integrating with customer
data

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