UX Design
A well-evolved user experience vitalizes the branding of an organization. This symbiotic relationship can make or break the brand if not subtly handled. It is important to consistently provide the best user experience for the customers to build a brand name. it is as important for an established brand as an upcoming brand to give ample concentration on developing a premium UX design that can magically elevate business. Tringapps indulge in creating state-of-the-art UX designs for clients from divergent domains, carefully discovering their requirements, ideating the best outcomes, creating wireframes and prototypes, developing and testing the design.
An exceptional UX design optimizes the efficiency, user satisfaction, and value of the user’s activity with the product or service. UX design encompasses aspects of user interaction with the product which can elevate the value, feel, and experience for the user. There is a collective effort behind a successful UX design as multiple teams including the developers and marketing team also play an important role in bringing out the best possible results to give an out-of-the-world experience for the user. Tringapps believes in the power of effective collaboration and inflow of ideas in creating the finest UX design.
UX Design Process
DISCOVER
DEFINE
DESIGN
DESIGN QA
The first and foremost step involved in the design of the UX is a clear mapping of the context of production. In this phase, we try to gather as much information we could that is related to the current requirement. We define the product and create a strong foundation for the outcome. Our team collaborates with the stakeholders and the concerned teams to propose the value of the product. We understand the company’s current strategies, its market position, and the user demographics to conceptualize the design. During this stage, we construct multiple user personas to get an intelligible user idea.
After collecting the data required for the design, we decide on the most appropriate intended user personas carefully narrowing them down from the innumerable personas developed for the design. Tringapps extend the research from internet browsing to real-time interviews with concerned stakeholders, conduct surveys online and construct user flows to understand the information architecture and the foundational requirements of UX design.
For any UX design, defining the process of development is critical. Tringapps create a proper framework from the information gathered to construct the context that will govern the design process.
It starts with analyzing the suitable information, conceptualizing the collected data, structuring and organizing the final components incorporating navigational properties. Ideation is the mental mapping of the outcome, the procedure to get an actual idea about what to include and exclude from the sea of data. The mindmap is created to represent the components of the design and shared with the clients as an initial pitch. Once the information architecture is finalized, we optimize critical user journeys.
The ultimate aim of the design must be a seamless user experience. In the ideation process, it is possible to identify the customer pain points and finding suitable ideas to solve the particular issues. A well-defined process helps in optimizing the final product by eliminating unwanted glitches.
In this stage, the ideas that we consolidated are given life and a visible structure. Once the client's expectation on the design is communicated, it's time to get into the most interesting part of the UX process, the design. Designers and product engineers actively engage in a multitude of activities in creating the perfect design for the product.
The wireframes are used to communicate the final version of the product through lines, grids, boxes, and minimal colours. It can be represented either in a detailing way by incorporating every minute detail of the webpage or through minimalist styling techniques dedicated to each page. It’s a layout of the final vision of the product. Wireframes conceptualize structures for the developing team. Tringapps leverage the best wireframes which communicates the best designs clearly and comprehensively.
Once the wireframing is completed, we move on to creating prototypes for the design. Prototyping is the process of completely bringing life to the design. It will have all the elements included in the wireframes while giving a real-time experience of the final version with navigation, interactions, and major visuals and animations. In this step, our designers incorporate all the dynamic and interactive elements targeted at the users into the prototype. There are two kinds of prototyping, high-fidelity prototypes which give you a sneak peek into the final visual design of the product, and low-fidelity prototypes which concentrate on the functional aspect of the product. The purpose of prototyping is to get the required feedback and ideas that would help revise and redo the designs.
Once the prototype is finalized, the quality analysis of the design is done. The QA testing will analyze the interactive ability, action icons, navigation, information structure, and other functional aspects of the product. A series of user testing is conducted over some time in and out of the teams to consolidate the feedback received. The testing on the target audience is conducted using various strategies such as moderated/unmoderated usability testing, focus groups, beta testing, and A/B testing. Tringapps, with the help of digital analytics, assimilates the right picture of how users are experiencing the product, the ease of access, and flexibility in operation. The design audit will help to understand the quality of the product, identify limitations and glitches and come up with the best version of the product with the help of multiple analysts.
UX Design Process
Discovery
The first and foremost step involved in the design of the UX is a clear mapping of the context of production. In this phase, we try to gather as much information we could that is related to the current requirement. We define the product and create a strong foundation for the outcome. Our team collaborates with the stakeholders and the concerned teams to propose the value of the product. We understand the company’s current strategies, its market position, and the user demographics to conceptualize the design. During this stage, we construct multiple user personas to get an intelligible user idea.
DEFINE
After collecting the data required for the design, we decide on the most appropriate intended user personas carefully narrowing them down from the innumerable personas developed for the design. Tringapps extend the research from internet browsing to real-time interviews with concerned stakeholders, conduct surveys online and construct user flows to understand the information architecture and the foundational requirements of UX design.
For any UX design, defining the process of development is critical. Tringapps create a proper framework from the information gathered to construct the context that will govern the design process.
It starts with analyzing the suitable information, conceptualizing the collected data, structuring and organizing the final components incorporating navigational properties. Ideation is the mental mapping of the outcome, the procedure to get an actual idea about what to include and exclude from the sea of data. The mindmap is created to represent the components of the design and shared with the clients as an initial pitch. Once the information architecture is finalized, we optimize critical user journeys.
The ultimate aim of the design must be a seamless user experience. In the ideation process, it is possible to identify the customer pain points and finding suitable ideas to solve the particular issues. A well-defined process helps in optimizing the final product by eliminating unwanted glitches.
DESIGN
In this stage, the ideas that we consolidated are given life and a visible structure. Once the client's expectation on the design is communicated, it's time to get into the most interesting part of the UX process, the design. Designers and product engineers actively engage in a multitude of activities in creating the perfect design for the product.
The wireframes are used to communicate the final version of the product through lines, grids, boxes, and minimal colours. It can be represented either in a detailing way by incorporating every minute detail of the webpage or through minimalist styling techniques dedicated to each page. It’s a layout of the final vision of the product. Wireframes conceptualize structures for the developing team. Tringapps leverage the best wireframes which communicates the best designs clearly and comprehensively.
Once the wireframing is completed, we move on to creating prototypes for the design. Prototyping is the process of completely bringing life to the design. It will have all the elements included in the wireframes while giving a real-time experience of the final version with navigation, interactions, and major visuals and animations. In this step, our designers incorporate all the dynamic and interactive elements targeted at the users into the prototype. There are two kinds of prototyping, high-fidelity prototypes which give you a sneak peek into the final visual design of the product, and low-fidelity prototypes which concentrate on the functional aspect of the product. The purpose of prototyping is to get the required feedback and ideas that would help revise and redo the designs.
Design QA
Once the prototype is finalized, the quality analysis of the design is done. The QA testing will analyze the interactive ability, action icons, navigation, information structure, and other functional aspects of the product. A series of user testing is conducted over some time in and out of the teams to consolidate the feedback received. The testing on the target audience is conducted using various strategies such as moderated/unmoderated usability testing, focus groups, beta testing, and A/B testing. Tringapps, with the help of digital analytics, assimilates the right picture of how users are experiencing the product, the ease of access, and flexibility in operation. The design audit will help to understand the quality of the product, identify limitations and glitches and come up with the best version of the product with the help of multiple analysts.
