Challenges
- Existing website and CMS lacked scalability, making content management cumbersome and delaying content delivery.
- Absence of a unified DAM solution created inefficiencies in storing, retrieving, and distributing digital assets across channels
- Inability to integrate with CRM and analytics tools hindered data-driven personalization and user engagement tracking.
Implementation
- Developed a highly flexible and dynamic website capable of efficiently managing diverse content needs.
- Configured CMS for content distribution across web, mobile, and social media channels.
- Integrated AEM with CRM for personalized content delivery based on user preferences.
- Embedded analytics tools in CMS to track user interactions, content performance, and traffic.
- Integrated DAM to centralize multimedia assets, ensuring easy access for content teams across the organization.
- Leveraged AEM Assets to streamline organization, editing, & distribution of content.
Results
- 40% reduction in content publication time with AEM-powered CMS.
- The implementation of AEM’s DAM solution resulted in a 50% reduction in time spent managing and retrieving assets.
- 50% traffic surge managed during major live events without performance issues.
- 25% boost in conversion rates through enhanced CRM and analytics integration.
