A Scalable Website & CMS Solution for a Leading Media Network

Our client is an American music-oriented digital cable television network and media company targeting African Americans.

AEM | Case study |
1 Min Read

Challenges

Existing website and CMS lacked scalability, making content management cumbersome and delaying content delivery.

Absence of a unified DAM solution created inefficiencies in storing, retrieving, and distributing digital assets across channels

Inability to integrate with CRM and analytics tools hindered data-driven personalization and user engagement tracking.

Implementation

Developed a highly flexible and dynamic website capable of efficiently managing diverse content needs.

Configured CMS for content distribution across web, mobile, and social media channels.

Integrated AEM with CRM for personalized content delivery based on user preferences.

Embedded analytics tools in CMS to track user interactions, content performance, and traffic.

Integrated DAM to centralize multimedia assets, ensuring easy access for content teams across the organization.

Leveraged AEM Assets to streamline organization, editing, & distribution of content.

Results

40% reduction in content publication time with AEM-powered CMS.

The implementation of AEM’s DAM solution resulted in a 50% reduction in time spent managing and retrieving assets.

50% traffic surge managed during major live events without performance issues.

25% boost in conversion rates through enhanced CRM and analytics integration.

Tech Stack

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