Driving SEO Momentum for a Regional Internet Provider

Our client saw measurable growth in impressions, clicks, and keyword rankings within three months through our focused SEO strategy.

Challenges

Technical issues like crawl errors, broken links, and duplicate content.

Lack of keyword-optimized content and missing schema markup.

Underperforming on-page SEO for key service and location pages.

Low visibility for business-relevant search terms.

Implementation

Performed a complete SEO audit to fix broken links, crawl errors, and duplicate issues.

Conducted keyword research aligned with Cal.net’s business goals and service areas.

Implemented on-page optimizations (meta tags, headers, and content).

Published new blog content focused on priority keywords.

- Added schema markup for better indexing and rich search results.

- - Created outlines for location-specific landing pages to boost local SEO.

- - - Used GA4 and GSC to track ranking improvements and engagement metrics.

Results

8% increase in clicks and 9% increase in impressions in just two months.

Keyword rankings improved by 7 positions, enhancing search visibility.

Traffic surge supported performance across email and LinkedIn campaigns.

Enhanced visibility and brand recognition in key target regions.

Laid the foundation for a content-driven SEO strategy to scale growth in the next 3–6 months.

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