Transforming Digital Engagement for a Leading Retailer

Our client, a leading supermarket chain with over 120,000 employees and 27% market share of approximately and hundreds of locations across the country,

AEM | Case study |
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Challenges

Existing systems lacked scalability, making content updates slow and inefficient.

Managing & distributing vast digital assets across stores was time-consuming & fragmented.

Struggled to deliver personalized marketing campaigns due to limited customer insights and segmentation tools.

Marketing teams faced delays in launching omni channel campaigns, leading to inconsistent messaging.

Implementation

Built a scalable website on AEM, with DAM enabling efficient asset management and streamlined content updates.

Centralized DAM, improving organization, retrieval, and distribution of multimedia content across stores.

Enabled customer segmentation & personalized marketing based on real-time data insights.

Leveraged Audience Manager and Analytics for real-time data collection, segmentation, and personalized user experiences.

Integrated Campaign Manager for coordinated omni channel campaigns, and Marketing Cloud for consistent messaging.

Results

AEM and DAM reduced asset management time by 30%, enabling quicker updates & more focus on creative strategies.

Audience Manager & Analytics boosted customer engagement by 25%, driving higher interaction with personalized content.

Adobe Campaign Manager accelerated marketing campaign launches by 40%, ensuring timely promotions & improved coordination.

Enhanced digital experience via Experience Cloud led to a 15% increase in online sales.

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