Driving Organic Growth for a Luxury Real Estate Platform

Our client, a luxury real estate platform for fractional ownership, saw a 382% rise in impressions and 72% more clicks through our targeted SEO, SMO, and content marketing strategy.

Challenges

Low visibility in a competitive luxury real estate segment.

Poor engagement metrics with high bounce rates and low return user rates.

Limited traction from organic and direct traffic channels.

Need to build digital trust for a premium, investment-led offering.

Implementation

Developed an SEO roadmap focusing on niche keywords and location-based targeting.

Deployed long-form content to educate users on fractional ownership and drive organic reach.

Enhanced social media presence with trust-building posts and curated property content.

Set up GA tracking and dashboards to monitor key performance metrics in real-time.

- Optimized site architecture and landing pages to reduce bounce rate and improve retention.

Results

Total impressions surged from 1,121 to 13,758, reflecting a sharp boost in visibility.

Clicks jumped from 148 to 373, with an overall 72% increase over three months.

Returning users rose from 176 to 443, driven by high-value, repeat-worthy content.

Overall impressions improved 382% (from 7,100 to 34,200).

Bounce rate dropped from 77.48% to 47%, showing stronger on-site engagement and content relevance.

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